Charity Right Slogan

Rebranding for Charity Right

Brief: Create a new slogan for Charity Right.

Charity Right is an international food charity that provides regular meals to schoolchildren, families, and communities in emergency situations.

My new slogan for the charity is: ‘We Fight Hunger‘.

The old slogan was: ‘Fighting Hunger: One Child at a Time’.

The new slogan is shorter, more memorable, and more action-based. It has physical connotations of the charity battling hunger, and it better reflects the charity’s change in work, which now involves feeding families and adults too.

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