Game-changing question for small business owners who feel like banging their ahead against the closest wall when it's time to start writing copy for their marketing...
No one knows your business better than you.
So why is it when you sit down to write your website or your newsletter or even your daily social media posts… you just can’t get the words out?
You know exactly what you want to say. You can almost see it in your mind. But instead of getting it onto the screen in front of you, you write a line and then delete it.
You write another line, then delete it again. And before you know it, two hours have passed and still that blinking cursor on your empty page blinks.
Mocking you.
As if it knows you don’t have £3000 to shell out on a copywriter.
But you keep going, typing through the writer’s block because you know words are the face of your business.
Truth is: it doesn’t matter how great you are or how mind-blowing your service is.
If you can’t communicate your X Factor with words, your business will forever stay at the level it’s at today.
That isn’t necessarily a bad thing. Except you - you’ve got big dreams.
And to get there, you need to write yourself a website, emails and marketing materials that sell on demand - like the sales assistant your business has always needed.
I’m about to introduce you to something that’ll make all those “imagines" come true.
But first, let’s talk about -
It’s mind-blowing to you that copywriting is SO freakin hard. You should be able to do this, right? Why can't you do it?!?!
Thing is: copywriting is unlike anything you’ve ever done before. It’s not the same as academic writing, creative writing or even blogging.
Copywriting is a mixture of research, sales, marketing, psychology and persuasion. And when you don’t have any training… it is hard.
You need:
Someone to guide you through the foundational principles of copywriting, so you can turn your natural writing skills into copywriting skills that sell your service and put money in the bank.
You see great copy everywhere - on billboards, in emails, even on your competitors’ websites (we hate to admit it).
But you don’t know what makes it so good. Instead, you find yourself scratching your head, wondering why it made you pull out your wallet so fast.
And the same goes for terrible copy. When you read it, you know it’s bad. But you can’t say why it’s bad.
You need:
An expert copywriter to walk you through practical examples of copy that converts and copy that falls flat. So you can get a real understanding of what to do and what NOT to do when you’re writing copy for your own business.
At this point, copywriting seems like a superpower. And you think copywriters like me must have that writing X Factor that you don’t…
Right?
Wrong. Oh so wrong.
See, we’ve been keeping a secret from you.
Every copywriter in the world uses cheat sheet formulas and tricks that help them beat the blank page.
The truth is: copywriting is a skill… and lucky for you skills can be learned.
You need:
A copywriter who’s willing to share these industry secrets so you can finally get a slice of this big, juicy pie.
If you’ve made it this far, you already know copywriting is the most important part of your marketing efforts. You can’t afford to keep getting this wrong.
There’s no point blowing your savings on a web designer if your copy couldn’t sell water in a desert - right?
You always thought you had just three options:
Today, I’m giving you a fourth option and I'm gonna tell you something no one ever has...
Copywriting can be a painless process… IF you invest in yourself and learn the fundamentals, repeatable techniques, and cheat sheet tools that guarantee sales success.
But before I tell you any more about this fourth option, it’s time to officially meet me ;)
I spend my days writing copy that turns words into revenue-making magic for business owners and ecommerce brands.
Two years into my career, I've had the honour of working with HUGE names like Joanna Wiebe (Copyhackers), Belinda Weaver (Hot Copy Podcast) and Emily Thompson (Being Boss)...
...as well as working and collaborating with orgsanisations like The University of London, Lloyds Business Bank, National Zakat Foundation, Penny Appeal and many (many) more.
Wanna know how?
Cause I know how to write copy that converts.
My copy doubles course intakes and converts at 66%.
I've spent thousands of pounds and hundreds of hours training under the best in my industry to get to this point. But I don't want you to have to do the same.
That's why I've put together the most important copywriting lessons, repeatable techniques and formulas into an affordable course that teaches you the fundamentals of copywriting in small, easy to digest 10-20-minute (ish) lessons.
If you’ll let me, here’s where I plan on taking on you…
💥 INTRODUCING 💥
🙅🏽♀️ No more agonising over whether to fork out a small fortune and just hire a damn professional.
🙅🏽♀️ No more stressing over whether your copy will convert or if it’s good enough to publish.
🙅🏽♀️ No more wondering if your message will resonate with your audience, or if they’ll just be as confused as you are.
Be Your Own Copywriter is a self-paced online course that works around you, your life and your commitments. So you can work on your copywriting skills without feeling overwhelmed or under pressure.
Once you’ve learned the tools, techniques and formulas you need to master the art and science of copywriting, you’ll...
"I’d spent weeks, if not months, trying to write copy for my website. Then I did Eman’s course and I just sat down and wrote it. I hammered out the words that I wanted to say. It was absolutely worth every penny just to break me out of “I don’t know what to write...I don’t know how to say this.”
- Lisa Clennell, Marketing Consultant
“The course has improved my copywriting skills for the non-profit I work for. I sent out an email asking people to support our cause and we made over $11,000 in a few days."
- Larissa D., Communications expert
“The course made my writing more intentional. I didn’t know what I didn’t know. Doing it gave me so much more confidence. It gave me the confidence to charge more because I knew I’d gained skills that not a lot of people have.”
- Emma Beard, Freelance copywriter
When you join Be Your Own Copywriter, you'll get...
These tried and tested tips, tools and techniques will teach you how to sell your services with confidence.
Prefer to listen to your lessons? Learn on the go at the gym, on your commute or on the school-run.
Download all the slides so you can spend more time implementing, less time note-taking.
Tighten up your new-found knowledge with worksheets and exercises that'll help you write your pitch perfect copy.
Beat the blank page with cheat-sheet templates that give you the confidence to go it alone.
Every lesson comes with bonus resources so you can dive deeper into the techniques and principles that get you excited.
Pick my brain at weekly live Ask Me Anything sessions and bounce your copy ideas around in the InkHouse community.
Get the copywriting process laid out from A-Z so you never miss a step again.
A list of the 34 tools, blogs, podcasts and books that’ll help take your copy to the next level.
With the help of my mini time management training, we'll make sure you get to the end of this course
Find out my 10 tips for success so you can get the most out of this course.
“I gained so much valuable information to help me write copy for my business. I was really inspired to update my website, which I did do within a day of doing the course."
Julie Silver, Owner at Vitality Fairy
"I now feel I have the techniques to confidently produce copy for my business' marketing materials."
Emily Ellis, Digital Marketing Exec
"The course was engaging, well-paced and inspiring. I feel armed with new tools and techniques to create copy that's targeted and effective in portraying my business and selling its products."
Sheila C., Business owner
Module 1
What is copywriting?
Before we dive into the copywriting essentials, let’s go back to basics so we can start off on the right foot.
In this module, you’ll learn:
Module 2
The secret to crafting copy that sells
Now you know what copy is and isn’t, let’s get straight into the secrets of successful copywriting.
In this module, you’ll learn:
Module 3
Copywriting techniques to entice your audience
Now you know you’ve got to grips with the vital pre-writing stage of copywriting, it’s time to blow your mind (and your bank account) with these fool-proof copywriting techniques.
In this module, you’ll learn:
Module 4
The principles of copywriting
You’ve got the copywriting techniques down, now you need to know the fundamental rules of copywriting.
In this module, you’ll learn:
Module 5
Copywriting formulas that guarantee sales success
Simplify the writing process with formulas that are used by professional copywriters all over the world.
In this module, you’ll learn:
Module 6
The Big Task
Now you have the foundational understanding you need, it’s time to write a piece of marketing copy you can use for your own business! But you won’t have to do it alone.
In this module, you’ll get:
Module 7
Edit your way to (copy) success
You might've finished writing your copy, but you're not done yet. Now it's time to learn how to edit and proofread so you can share it with the world. This is where the real magic happens.
In this module, you’ll learn:
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Feeling a little unsure? Sleep easy with this baby in your back pocket ⬇️
I’m so confident Be Your Own Copywriter works that I’m willing to literally bank on it.
If you get the course but feel like it hasn’t given you the confidence to write copy for your business...
I’ll give you a FULL refund within 14 days of your purchase.
I said it. A FULL refund.
All you’ll have to do is email Kat at hello@inkhouse.org.uk and we’ll hit undo on your investment.
Sound good? I know it does ;)
Okay, I'm interested. What happens after I sign up for the course?
As soon as your payment goes through, you'll get instant access to the ENTIRE course. That means you can start digging in right away. Or you can dig in tomorrow. Or at the weekend.
Point is: you choose. I built this course so it works around you, your life, business and commitments.
You'll also get instant access to the Facebook group so you can join our weekly Ask Me Anything sessions.
Is this course really worth the investment?
Let's see what comms exec Larissa says:
"Be Your Own Copywriter improved my copywriting skills. I sent out an email and made $11,000 in a few days."
And marketing consultant Lisa:
"Be Your Own Copywriter was absolutely worth every penny just to break me out of “I don’t know what to write...I don’t know how to say this.”
And copywriter Emma:
“The course made my writing more intentional. I didn’t know what I didn’t know. Doing it gave me so much more confidence. It gave me the confidence to charge more because I knew I’d gained skills that not a lot of people have.”
And videographer Kirstie:
"I can see the light at the end of the copywriting tunnel!"
Yepp. It really is worth the investment.
Can I get extra support from you if I need it?
Yepp! At any point before, during or after the course, you can book a private 30 or 60-minute copy coaching call with me, where I'll answer your questions and/or review your copy.
I'm a freelance copywriter. Is this course for me?
Yes! This is the course that'll give you the foundational copywriting skills you need to gain confidence in your abilities and charge higher prices.
A good portion of business owners who take this course are freelance copywriters.
I don't have a lot of time to give. How much time do I need to finish this course?
The lessons in this course are 10 to 20 minute easy-to-digest videos. When you factor in the 7 modules, 27 lessons, plus the worksheets, templates and The Big Task (where it's time for you to write your own copy) - you'll need around 10 hours.
Could you finish this course in one (SUPER intense) weekend? Yes.
Should you? Probably not.
This is one of those courses you'll want to let sink in, so I'd advise you to take a break after each module.
How long will I have access to the course?
You'll get lifetime access to this course. That means as long as InkHouse exists (and I intend that to be for a VERY long time), you'll have access to it.
You'll also get free access to all future upgrades. So whenever I add new lessons or modules, you'll get those too. Cool, right? :)
Is this course for product or service-based business owners?
Both! If you sell services or products, this course will teach you the foundational copywriting skills you need to write copy that converts lurkers into clients or customers.
I need a guarantee this is going to work. What can you offer?
I don't guarantee results because there are way many too many variables that could affect whether or not your copy converts, including things like your offer, pricing or even design.
But what I can promise you is that everything you'll learn in this course is what I use to write...
What if I join and then realise this isn't the right course for me?
I'm confident that won't happen. But if it does, you've got 14 days from the date of purchase to get a FULL refund.
All you have to do is email Kat at hello@inkhouse.org.uk and we'll hit undo on your investment.
You ready?
3 PAYMENTS OF
£180
Take things slow with monthly payments
When you hit this button a new page opens in Teachery
1 PAYMENT OF
£497
SAVE £40+ when you pay up front
When you hit this button a new page opens in Teachery
I only want you to join Be Your Own Copywriter if it’s 100% right for you.
So if you can check 3 out of the 4 boxes below, go right ahead and join the course because we're a match made in heaven.
If you can’t check at least 3 boxes, you don't gotta go home but you gotta get the hell outta here. (I promise, it’s for your own good).
Ready? Let’s do this!
Did you check at least 3 boxes? Yepp? In that case, keep reading!
3 PAYMENTS OF
£180
Take things slow with monthly payments
When you hit this button a new page opens in Teachery
1 PAYMENT OF
£497
SAVE £40+ when you pay up front
When you hit this button a new page opens in Teachery
© 2020 What the heck you doing down here? Go get the course already! ;)