You want to hire a freelance copywriter, but are you ready to hire one?
The truth is, no matter how much your website, blog or email strategy needs writing, sometimes you’re just not in the right place to hire outside help.
So to save you (and your copywriter) from a nightmare experience that ends in rage and refunds, this blog post will help you recognise the signs that you’re not quite ready to hire a freelance copywriter.
1. You don’t have the time
The copywriting process is extremely collaborative. It relies on you (the client) setting aside some time to brief your copywriter before you start the project, and on you feeding back once you’ve received a draft.
It’s a problem when you’re so busy that you don’t have time to respond to your copywriter.
When they call you, you don’t get back to them.
And when they ask for feedback: crickets. You don’t reply for days or even weeks.
The best way to sink a project (and a working relationship) is to go AWOL on your freelancer.
But let’s be honest.
This isn’t really about not having time, because we make time for the things we prioritise.
It’s about making this project a priority for the few weeks you’re working on it.
And if you can’t carve out the time, you’re not ready to make the hire.
2. You don’t have the budget
Good copywriters aren’t cheap, so if you can’t afford one, you’re not quite ready to hire one.
Yes, you could go on Fiverr or Upwork and hire a blogger to write a post for £20.
The question is: do you really want to?
There are consequences that come with hiring cheap copywriters, but only you can decide if you’re willing to live with them (you might well be!).
For more information about copywriting rates, have a read of my blog posts:
- How Much Does a Copywriter Charge?
- The Real Cost of Hiring a Cheap Copywriter
- Why I’ve Stopped Charging by the Hour and How That’s Better for You
3. You don’t know your target audience
If you don’t know (or can’t decide on) your primary target audience, you’re not ready to work with a copywriter.
However, if you’re willing to invest the necessary time (and money), you could hire your copywriter to help you work it out.
And if you’re not able to do that, avoid hiring a copywriter until you’re sure about your target audience, because a copywriter can only write well when they’re absolutely clear on who they’re writing to.
4. Your deadline is always “tomorrow”
If your projects are always urgent and need to be done by tomorrow, you don’t need a freelance copywriter: you need an in-house copywriter.
Freelancers manage multiple projects and clients on the go, so our schedules are meticulously planned.
Often, there’s no wiggle room for urgent projects.
Sometimes, a freelancer might have the time to do your work, but they’re not on-demand-available-day-and-night copywriters, so you can’t always expect them to.
Working with a freelancer means you need to do a certain level of planning.
That includes planning your projects and deadlines in advance so your freelance copywriter has the information they need ahead of time.
If you don’t, you’ll get subpar work that was written by a stressed (and sleep-deprived) copywriter.
And whether they’re a freelancer or an in-house employee… that is the truth of the matter.
If you don’t tick any of these boxes: congratulations! You’re officially ready to hire a copywriter!
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Eman Ismail is a UK-based copywriter and the founder of InkHouse. She works with businesses and non-profits across the world, writing marketing materials and content that increases their exposure and attracts their ideal audience.
When she’s not writing or delivering copywriting workshops, you’ll find her glued to a podcast in the corner of a cosy cafe.