Brief

Create a video that serves as an introduction to Charity Right.

Details

As well as presenting facts about Charity Right, it was important to me that I captured the charity’s spirit. This meant highlighting their connection with, and sincere concern for, their beneficiaries.

Results

At the time of writing, this video is on the charity’s home page.

It was sent out to the charity’s mailing list and helped raise donations. For confidentiality reasons, I’m unable to disclose the amount raised.

It received 6.4K views on Facebook.