10 Things You Didn’t Know About Charity Right
Overview
Brief
Create a video that serves as an introduction to Charity Right.
Details
As well as presenting facts about Charity Right, it was important to me that I captured the charity’s spirit. This meant highlighting their connection with, and sincere concern for, their beneficiaries.
Results
At the time of writing, this video is on the charity’s home page.
It was sent out to the charity’s mailing list and helped raise donations. For confidentiality reasons, I’m unable to disclose the amount raised.
It received 6.4K views on Facebook.
Eman Ismail – copy expert and founder of InkHouse – writes conversational copy for businesses that want to sound more human, less robot.
Through her services and online course, she helps brands Marie Kondo their messaging so they’re loved and understood by their ideal customers.
When she’s not running her biz or hosting copywriting workshops for Lloyds Bank, you’ll find her bouncing around (probably injured) at soft play with her not-so-baby boy.
