10 Things You Didn’t Know About Charity Right
Overview
Brief
Create a video that serves as an introduction to Charity Right.
Details
As well as presenting facts about Charity Right, it was important to me that I captured the charity’s spirit. This meant highlighting their connection with, and sincere concern for, their beneficiaries.
Results
At the time of writing, this video is on the charity’s home page.
It was sent out to the charity’s mailing list and helped raise donations. For confidentiality reasons, I’m unable to disclose the amount raised.
It received 6.4K views on Facebook.
Eman Ismail is a UK-based copywriter and the founder of InkHouse. She works with businesses and non-profits across the world, writing marketing materials and content that increases their exposure and attracts their ideal audience.
When she’s not writing or delivering copywriting workshops, you’ll find her glued to a podcast in the corner of a cosy cafe.
