A Day in the Life of a Fasting Refugee Boy
Create a video campaign for Ramadan 2018. This video was one of many!
As part of the Ramadan campaign, I came up with the idea to create a video that showed donors what it was like for beneficiaries to fast in Ramadan while living in a refugee camp. I worked with the team in Sudan to choose a young beneficiary from one of the refugee camps that Charity Right works in. I directed the team and told them what footage I needed. They went out and filmed Osman for a day.
Once I’d received the raw footage, I wrote the script, recorded a voiceover and worked with the video editor to produce this final video.
This video was sent out to the charity’s mailing list and raised a significant amount in donations. For confidentiality reasons, I’m unable to disclose the amount.
It received over 33K views on Facebook.
273 shares on Facebook
Increased awareness of the plight of Eritrean refugees in Sudan
Eman Ismail is a UK-based copywriter and the founder of InkHouse. She works with businesses and non-profits across the world, writing marketing materials and content that increases their exposure and attracts their ideal audience.
When she’s not writing or delivering copywriting workshops, you’ll find her glued to a podcast in the corner of a cosy cafe.