A Day in the Life of a Fasting Refugee Boy
Create a video campaign for Ramadan 2018. This video was one of many!
As part of the Ramadan campaign, I came up with the idea to create a video that showed donors what it was like for beneficiaries to fast in Ramadan while living in a refugee camp. I worked with the team in Sudan to choose a young beneficiary from one of the refugee camps that Charity Right works in. I directed the team and told them what footage I needed. They went out and filmed Osman for a day.
Once I’d received the raw footage, I wrote the script, recorded a voiceover and worked with the video editor to produce this final video.
This video was sent out to the charity’s mailing list and raised a significant amount in donations. For confidentiality reasons, I’m unable to disclose the amount.
It received over 33K views on Facebook.
273 shares on Facebook
Increased awareness of the plight of Eritrean refugees in Sudan
Eman Ismail – copy expert and founder of InkHouse – writes conversational copy for businesses that want to sound more human, less robot.
Through her services and online course, she helps brands Marie Kondo their messaging so they’re loved and understood by their ideal customers.
When she’s not running her biz or hosting copywriting workshops for Lloyds Bank, you’ll find her bouncing around (probably injured) at soft play with her not-so-baby boy.