Why are Qurbani prices so different across charities?
Create a video for Charity Right’s 2018 Qurbani campaign.
I know Qurbani videos from charities usually only ask for donations, so I wanted to do something different.
I wanted the video to be of value to the audience, so I decided to answer a frequently asked question: Why are Qurbani prices so different across charities?
After sourcing still images and writing what I like to think is a bit of a humorous script, I worked with a video editor to create this video.
The call to action asking for a donation was an add-on at the end of the video, rather than the entire video resting on this call. I went with this strategy because I know that when you provide your audience with valuable information, they’re much more likely to respond to your call to action.
This video received lots of positive verbal feedback from donors and supporters.
The video was sent out to the charity’s mailing list and helped raise donations. For confidentiality reasons, I’m unable to disclose the amount raised.
It was disseminated through WhatsApp, Facebook, Twitter, YouTube, and Instagram.
It received 27K views on Facebook.
Received 272 reactions on Facebook
Received 104 shares on Facebook
Eman Ismail is a UK-based copywriter and the founder of InkHouse. She works with businesses and non-profits across the world, writing marketing materials and content that increases their exposure and attracts their ideal audience.
When she’s not writing or delivering copywriting workshops, you’ll find her glued to a podcast in the corner of a cosy cafe.