Charity Right Slogan
Brief: Create a new slogan for Charity Right.
Charity Right is an international food charity that provides regular meals to schoolchildren, families, and communities in emergency situations.
My new slogan for the charity is: ‘We Fight Hunger‘.
The old slogan was: ‘Fighting Hunger: One Child at a Time’.
The new slogan is shorter, more memorable, and more action-based. It has physical connotations of the charity battling hunger, and it better reflects the charity’s change in work, which now involves feeding families and adults too.
Eman Ismail – copy expert and founder of InkHouse – writes conversational copy for businesses that want to sound more human, less robot.
Through her services and online course, she helps brands Marie Kondo their messaging so they’re loved and understood by their ideal customers.
When she’s not running her biz or hosting copywriting workshops for Lloyds Bank, you’ll find her bouncing around (probably injured) at soft play with her not-so-baby boy.