Charity Right Slogan
Brief: Create a new slogan for Charity Right.
Charity Right is an international food charity that provides regular meals to schoolchildren, families, and communities in emergency situations.
My new slogan for the charity is: ‘We Fight Hunger‘.
The old slogan was: ‘Fighting Hunger: One Child at a Time’.
The new slogan is shorter, more memorable, and more action-based. It has physical connotations of the charity battling hunger, and it better reflects the charity’s change in work, which now involves feeding families and adults too.
Eman Ismail is a UK-based copywriter and the founder of InkHouse. She works with businesses and non-profits across the world, writing marketing materials and content that increases their exposure and attracts their ideal audience.
When she’s not writing or delivering copywriting workshops, you’ll find her glued to a podcast in the corner of a cosy cafe.