Value Statement for Charity Right
Brief: Create a values statement for Charity Right.
This involved interviewing the CEO to find out what matters most to Charity Right, researching potential key words, presenting six values and statements to the CEO and then working with him to refine them. I also briefed outsourced designers and worked with them to create the designs and icons.
Eman Ismail – copy expert and founder of InkHouse – writes conversational copy for businesses that want to sound more human, less robot.
Through her services and online course, she helps brands Marie Kondo their messaging so they’re loved and understood by their ideal customers.
When she’s not running her biz or hosting copywriting workshops for Lloyds Bank, you’ll find her bouncing around (probably injured) at soft play with her not-so-baby boy.
