Value Statement for Charity Right
Brief: Create a values statement for Charity Right.
This involved interviewing the CEO to find out what matters most to Charity Right, researching potential key words, presenting six values and statements to the CEO and then working with him to refine them. I also briefed outsourced designers and worked with them to create the designs and icons.
Eman Ismail is a UK-based copywriter and the founder of InkHouse. She works with businesses and non-profits across the world, writing marketing materials and content that increases their exposure and attracts their ideal audience.
When she’s not writing or delivering copywriting workshops, you’ll find her glued to a podcast in the corner of a cosy cafe.