The RIGHT way to use a case study or testimonial

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Eman

Eman Ismail - copy expert and founder of InkHouse - writes conversational copy for businesses that want to sound more human, less robot. Through her services and online course, she helps brands Marie Kondo their messaging so they’re loved and understood by their ideal customers. When she’s not running her biz or hosting copywriting workshops for Lloyds Bank, you’ll find her bouncing around (probably injured) at soft play with her not-so-baby boy.

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