“I realised I was operating in an echo chamber and needed a second set of eyes. Eman brought a different perspective, one that wasn’t industry specific or too close to my niche. That thousand-foot view helped me see what needed to change.”

“I wasn’t seeing a lot of conversions on my evergreen sequences. People were opening and I was receiving nice responses, but no one was buying.

Eman helped me get clear on the best goal for each sequence. I was trying to do too much at once (welcome, sell AND nurture) and she helped me break everything out into separate sequences. This not only improved conversions, but also made it easier for me to craft better emails.

Since my audit, I now have much more clarity and focus when it comes to email automations. I’m no longer trying to do too much in each email. Instead, there’s a singular purpose, which brings clarity to both me and my audience.

I do email marketing for a living, so it took a little convincing to hire an outside consultant – but I realised I was operating in an echo chamber and needed a second set of eyes. Eman brought a different perspective, one that wasn’t industry specific or too close to my niche. That thousand-foot view helped me see what needed to change.

The written audit along with the video was incredibly helpful. My team and I refer back to it often!

One thing that almost stopped me was the price. The audit was a significant investment. I kept thinking: “Is this really going to pay off? Am I going to increase my conversions enough to see an ROI?”

What I didn’t realise was that I was focusing on the wrong things. The payoff lies in the knowledge and deep understanding Eman delivers. It may take a bit to see a direct translation from email automations to paying customers, but Eman’s approach has influenced how I write and structure my emails across the board.

Has the automation she audited yielded a return on investment? Not yet. But have I seen dramatic improvement on conversions across my automations as a result of what I learned? Absolutely! 

I tried making tweaks on my own, but it was Eman’s outside perspective that made a difference. I’m not sure I ever would have seen what she saw.”

– Dana Kaye, Your Breakout Book

“I hired Eman because my emails had started to convert but I felt that there was more I could do.

I’ve used templates before, but it’s no substitute for having someone look over your actual copy.

Since the audit, I now have a better understanding of the changes I need to make in my sequence. I’ve been able to identify where my sequence isn’t clear and where it needs refining. And having Eman’s video to refer back to has been great.

The audit is a financial investment, but effective emails pay for themselves very quickly. And having spoken to Eman a few times and having seen her amazing email workshops, I went for it.

It was really good to speak to someone who doesn’t just focus on copy, but actually looks at how to convert using email.”

– Catherine Erdly, The Resilient Retail Club

“I’m rebranding and creating a new website, so I wanted to refresh my welcome sequence.

I had a 40% open rate, but I wasn’t clearly communicating what I do. I don’t get a lot of engagement or sales through my email list, but what I really wanted was to be known as THE COACH who can help regardless of whether you DIY it with my resources or if you hire me – and I was missing all kinds of opportunities to share that.

The new, post-audit sequence hasn’t gone live yet, but what has changed is that I’m clear on what I am delivering to my subscribers. I AM CLEAR ON WHAT I AM OFFERING THEM for being in their inbox! Just imagine how different that experience is for them.

I’m now able to write emails to them that deliver what I offer – whether they buy from me or simply become a fan, a follower, or an adopter of the money philosophy that I offer them.

The difference now is that I realise how under-utilised my emails were in serving my ideals and my audience. I see so many missed opportunities and now understand how my previously written content can be repurposed and sent in sequences that will serve my readers over and over again. 

I love the fact that Eman specialises in welcome sequences, that she shows examples of email teardowns (which shows her expertise), and that her onboarding sequence for this service is so slick and smooth.

I also love the email audit report, the video, and the way she sandwiches compliments and critiques. It’s very easily digestible and satisfying.

My only hesitation was time and money. Time – “do I have the time to commit to doing and implementing the work?” YES. Money – “do I make enough money in my business to justify this expense?”

As a money coach, I know that this question is really me feeling fear of self-worth and trusting my own ability to follow through. The only way I’ll ever not “make back my ROI” is if I quit, and I trusted myself enough to have my own back and not do that. 

In the end, I said yes because Eman is the email expert, and I didn’t want to waste time or opportunity by delaying.”

– Rachelle Siebke, Money Coach