“I’m rebranding and creating a new website, so I wanted to refresh my welcome sequence.
I had a 40% open rate, but I wasn’t clearly communicating what I do. I don’t get a lot of engagement or sales through my email list, but what I really wanted was to be known as THE COACH who can help regardless of whether you DIY it with my resources or if you hire me – and I was missing all kinds of opportunities to share that.
The new, post-audit sequence hasn’t gone live yet, but what has changed is that I’m clear on what I am delivering to my subscribers. I AM CLEAR ON WHAT I AM OFFERING THEM for being in their inbox! Just imagine how different that experience is for them.
I’m now able to write emails to them that deliver what I offer – whether they buy from me or simply become a fan, a follower, or an adopter of the money philosophy that I offer them.
The difference now is that I realise how under-utilised my emails were in serving my ideals and my audience. I see so many missed opportunities and now understand how my previously written content can be repurposed and sent in sequences that will serve my readers over and over again.
I love the fact that Eman specialises in welcome sequences, that she shows examples of email teardowns (which shows her expertise), and that her onboarding sequence for this service is so slick and smooth.
I also love the email audit report, the video, and the way she sandwiches compliments and critiques. It’s very easily digestible and satisfying.
My only hesitation was time and money. Time – “do I have the time to commit to doing and implementing the work?” YES. Money – “do I make enough money in my business to justify this expense?”
As a money coach, I know that this question is really me feeling fear of self-worth and trusting my own ability to follow through. The only way I’ll ever not “make back my ROI” is if I quit, and I trusted myself enough to have my own back and not do that.
In the end, I said yes because Eman is the email expert, and I didn’t want to waste time or opportunity by delaying.”
– Rachelle Siebke, Money Coach